EBG Internet Marketing 2012 1.0

RedShift in Mobile \ Finance

EBG Internet Marketing 2012 Download

Internet Marketing 2012
Reseaux Sociaux et Mobile, on ne pense qu? ca !

Electronique Business Group

Cette application est un complement au livre "Internet Marketing 2012" edite par lEelctronic Buisness Group. Les possesseurs de louvrage ont ainsi la possibilite dacceder gratuitement ? une version iPhone/iPad complete.


Lapplication vous permet de parcourir le livre en toute mobilite mais egalement de vivre une experience de realite augmentee grace ? un jeu concours organise par lebg et developpee par Redshift. Des cadeaux sont ? gagner ; rdv en page 3 du livre (operation du 22 novembre 2011 au 22 avril 2012)
Cette promotion n'est pas geree ou parrainee par Apple.


A PROPOS DINTERNET MARKETING 2012

Historiquement appele Petit Livre Rouge du Marketing Interactif , ce guide souffle aujourdhui sa 8eme bougie. Ouvrage de reference dans lunivers du web-marketing, des nouveaux medias et nouvelles technologies, ce guide se compose de 3 parties principales :

Une partie theorique : vous y retrouverez plus de 200 fiches techniques dexperts parmi les chapitres : Metiers du web ; Referencement naturel et payant ; e-Commerce ; e-Publicite ; social marketing ; CRM & E-mailing ; Marketing mobile ; Brand Content ; Media

Une partie Cas client : plus de 70 marques temoignent de leur strategie sur Internet : Avis, Credit Agricole, Oasis, Etat Pur, Figaro, G7, Levis, Kia, Givenchy, Look Voyages, Winamax, The Kooples, RATP, Warner Bross, Intel, PayPal, RTL, Carrefour, Fnac, Keljob, Fluch, Atol, Toyota, WWF...

Une partie chiffres : avec les dernieres donnees quali et quanti de lInternet fixe et mobile


Cette collection sadresse aux directions marketing, communication et e-commerce, aux agences, aux entrepreneurs, aux start-up, aux etudiants, aux passionnes du web, aguerris ou amateurs. Il sinscrit dans la continuite des principes cles du reseau EBG : partage dexperience et mutualisation dexpertises.


   
 

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